The S.P.E.A.R.™ framework for sales success.
A full end-to-end sales operating system composed of five integrated pillars:
The S.P.E.A.R.™ framework for sales success.
A full end-to-end sales operating system composed of five integrated pillars:
Ideal Customer Profile
Value Proposition
Targets & budget
Recruit, Motivate and Manage your sales resources.
Establish the winning sales structure and process for your business.
Prepare
Lead generation
Discover & Qualify
Design & Present
Negotiate & Close
Deliver & Grow
Enablement coaching, training & collateral
Sales process
Sales methods
Monitor, orchestrate and enhance
1. SALES STRATEGY.
Use the Master G.R.I.P. Map ™ to determine your Ideal Customer Profile and optimise your value proposition.
You will see your:
• Win rates increase, because you're now only pursuing best-fit prospects
• Deal values rise, because you now align with customers who value what you do
• Sales cycles shorten, because prospects get the value of what you provide, and want it sooner
• Quality of leads improve, because you now attract prospects most in-tune with what you offer.
A clear strategy ensures your team stops chasing poor-fit opportunities and focuses on the ones you are most likely to win - and deliver - brilliantly.
2. SALES PLANNING
The S.P.R.I.N.G. Management System™ is a structured framework for planning and managing the sales organisation.
This establishes the structure and processes so that:
• No more deals fall through the cracks
• No more misaligned proposals or “hospital pass” contracts get handed over to the delivery team
• Higher-value opportunities are handled with confidence and control
• Repeatable success is experienced across the whole team, not just your star performers
3. ENGAGE
Engagement is where deals are won or lost. The P.L.A.N.N.E.D. Pursuit Playbook™ gives your team templates and guidance for every step of the customer journey.
The result is:
• Faster qualification (and early identification of tyre-kickers)
• Better stakeholder engagement
• Stronger proposals that resonate with decision-makers
• Predictable, confident closing
• A smoother delivery handover that protects customer satisfaction.
4. ASSIST
Even the best salespeople need support. The Transformational T.A.C.T. Toolkit™ is more than training - it’s equipping your team with everything they need to perform confidently:
• Sales playbooks, sales plays and battlecards
• Performance Mindset and skills coaching
• Process guidance and methodology support
• Technology, AI and automation to boost productivity.
5. REFINE.
The Fine-tuning Feedback L.O.O.P. ™ enables you to continuously improve how you orchestrate revenue and sales.
It establishes:
• Clear KPIs, with leading as well as lagging indicators
• Pipeline integrity and better forecasting
• Early identification of bottlenecks
• Alignment across sales, marketing, and delivery
• Continuous optimisation of process, messaging, and performance.
This result is steady, reliable momentum - the kind that drives faster deals, higher win rates, and more predictable revenue, quarter after quarter.
To find out more CLICK HERE to complete a five minute Sales Assessment. Once completed you’ll automatically receive a personalised report that highlights your strengths, pinpoints areas for improvement and gives you practical recommendations to help you hit your sales targets faster.
CLICK HERE to take the assessment. It will show you which parts of the SPEAR framework you've already mastered and which areas could benefit from extra focus or support. You'll also have an opportunity to book a free 30 minute consultation directly with me.
1. SALES STRATEGY
Use the Master G.R.I.P. Map™ to determine your Ideal Customer Profile and optimise your value proposition. You will see your:
2. SALES PLANNING
3. ENGAGE
Click HERE to answer 16 questions and receive a FREE report on how you can improve on results like:
4. ASSIST
5. REFINE
