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About

If you're in B2B sales, you'll face the challenges of generating leads, converting them to sales and then managing your customers effectively.

I’m Alex and I set up Spear Sales Consulting to help SMEs address these challenges, with a focus on those selling to the Public Sector and NHS where I have led sales and coached sellers most of my career..

Over a 30 year sales career I've helped organisations like Microsoft, BT, Siemens and CenturyLink win over $1bn of business and achieve win rates over 60%.

But enough about me…

SMEs can improve their sales performance by deploying enterprise best-practice sales techniques, particulalry when engaging in more complex Public Sector sales involving longer procurement timetables and multiple stakeholders.   
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The SPEAR Sales Operating System for the Public Sector helps you do this.

Contact me at alex@spear-sales.com to find out how.

    I’m Alex and I set up Spear Sales Consulting to help SMEs address these challenges

    1. Identifying and pursuing the right opportunities

    2. Generating quality leads

    3. Knowing which opportunities to focus on and when to let go.

    4. Presenting propositions in the most compelling way for prospects

    5. Winning a higher percentage of deals

    6. Significantly reducing the amount of unexpected losses

    7. Closing more profitable deals

    8. • Shortening the sales cycle

    9. Building a scalable sales process

    10. Growing existing customers and gaining referrals

    Over a 25 year sales career I’ve worked as a strategic sales lead and in coaching and management roles for large enterprises such as Microsoft, BT, Siemens and CenturyLink.  I have won over $1bn of business during my career with a success rate of over 70%.  

    But enough about me…

    SMEs and Startups can benefit greatly from enterprise best-practice sales techniques, customised for them.  

    The SPEAR framework will show you how.

    So that you do justice to the products and services you've created and your prospects and customers benefit from all you offer.

    S = Strategy
    P = Planning
    E = Engagement
    A = Assist
    R = Refine
    Helping sharpen your
    Sales performance

    Sales Transformation Consultancy of the Year 2026 – UK

    Acquisition International, LeadGen and Sales Performance Awards 2026. Read the feature article from the October 2026 issue.

    Acquisition International feature: Sales Transformation Consultancy of the Year 2026 – UK, Spear Sales
    Read the article

    Good coaching starts with diagnosis.

    Empathy, listening skills and my C.O.S.M.O. framework help diagnose areas that may be undermining sales performance, or holding back potential. Click the circles below for more.

    Culture

    • Vision

    • Behaviour

    • Values

    • Recognition

    Objectives

    • Specific

    • Measurable

    • Achievable

    • Relevant

    • Timebound

    Skills

    • Cold calling and email

    • Handling objections

    • Qualification

    • Discovery & listening

    • Presenting skills

    • Negotiate & close

    Mindset
    Extraversion
    Empathy
    Conscientious
    Openness
    Resilience
    Outcomes

    • More quality leads

    • Higher win rates

    • Higher value sales

    • Faster wins

    • Retain key staff

    • Lower sales costs

     For advice on winning Public Sector contracts please email me at alex@spear-sales.com or below

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